Search Engine Optimization

ATTEMPTS TO IMPROVE YOUR SEARCH RANKINGS

Utilize SEO to build a strong web presence and bypass your comp etitions to gain new customers for your business and take it to the next level. SEO also helps build br and awareness for your business as search engine users are more likely to trust a site that is on the firs t page of search engine results pages (SERPs) than brands who are not.

Search Engine Optimization

SEO is the process of getting traffic from the “free”, “organic”, or “natural” search results on search engines.

SEO can be broken into two steps: Optimization and Authority.

Optimization is making sure that the search can understand what keywords you are targeting, which service you offer, and where you find them.

Authority is making sure that the search engine knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content.

Benefits::
  • It gives you business credibility.
  • It brings you business visibility and branding.
  • It gives you business traffic.

Search Engine Marketing

Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. It includes the use of paid search, such as pay per click (PPC) settings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

SEM includes SEO tactics, as well as several other search marketing tactics.

Pay-per-click (PPC) advertising:
  • PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
  • Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword that is related to their business offering.
  • Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.

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