Utilize SEO to build a strong web presence and bypass your comp etitions to gain new customers for your business and take it to the next level. SEO also helps build br and awareness for your business as search engine users are more likely to trust a site that is on the firs t page of search engine results pages (SERPs) than brands who are not.
SEO is the process of getting traffic from the “free”, “organic”, or “natural” search results on search engines.
SEO can be broken into two steps: Optimization and Authority.
Optimization is making sure that the search can understand what keywords you are targeting, which service you offer, and where you find them.
Authority is making sure that the search engine knows you have the best content for their users. To grow your website’s authority, you must put out such great and informative content that people naturally share your content and link to your content.
Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. It includes the use of paid search, such as pay per click (PPC) settings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.
SEM includes SEO tactics, as well as several other search marketing tactics.
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