The digital methods of advertising and marketing are faster and more practical along with being versatile and more streamlined. It is the most affordable than the conventional offline advertising and marketing methods.

Digital Marketing offers ease with which results can be tracked and monitored in a structured way.

Some of the key forms of digital advertising /marketing services that we provide to our clients:

Search Engine Optimization & Marketing

SEO:

Search Engine Optimization is the process of getting traffic from the “free”, “organic”, “editorial”, or “natural” search results on search engines.

SEO can be broken into two steps: Optimization and Authority.

Optimization is making sure that the search can understand what keywords you are targeting, which services and products you sell, and where you sell them.

Authority is making sure that the search engine knows you have the best content for their users. To grow your website’s

authority, you must put out such great and informative content that people naturally share your content and link to

your content.

That’s SEO!

SEM:

Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines.

It includes the use of paid search, such as pay per click (PPC) settings and advertisements. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that falls under SEM efforts.

SEM includes SEO tactics, as well as several other search marketing tactics.

Internet ads

Internet ads or online advertising is a marketing strategy that involves the use of Internet as a medium to generate traffic. Some of the major advantages of using Internet ads are the prompt promotion of your product/brand/services irrespective of the geography.

Internet ads or online advertisements involves following activities:

  • Cost per Thousand (CPM)
  • Cost per Click (CPC)
  • Cost per Action (CPA)

Some of the examples of Internet ads or online ads are:

  • Banner ads
  • Search engine results pages
  • Social networking ads
  • Online classified ads
  • Pop-ups
  • Pay-per-click (PPC) advertising

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.

Email marketing

This form is marketing is used to build customer relationships along with converting new prospects.

Some of the major benefits of Email Marketing are:

  • Low-cost compared to mainstream marketing channels
  • Calls to action
  • Target right audience
  • Segmentation
  • Track & Share easily
  • Email immediacy
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)

SMM is a form of Internet marketing that utilities social networking sites as a marketing tool. It helps companies to

increase brand exposure and broaden customer reach.

One of the key components of SMM is Social Media Optimization (SMO). Like SEO, SMO is a strategy for drawing visitors to

a website.

Social Media campaigns usually focus on:

  • Establishing a social media presence
  • Creating shareable content and advertorials
  • Cultivating customer feedback throughout the campaign
  • Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very
  • effective in creating brand awareness.

We also engage in activities like Online Video Content and Blogs.

The world is rapidly shifting from analogue to digital. If your business is ready to adapt to the new advertising and marketing climate, connect with us.

www.howzat.co

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