Branding is not just having the right logo and using colours and fonts that you like. One can form a company but its brand is based on various factors and elements.
You need to think about your customer experience, logo, web and social media presence, quality of client servicing team, etc. etc.
In a nutshell, you form a company or a product or a service, but it’s the customer who plays a pivotal role in transforming it into a brand.
Companies need to go through a complete branding process if they aspire to take their business to next level.
Some of the major reasons why companies should think of a complete brand makeover:
Set customer expectations
Create an emotional connect with customers
Creating a Trust
Recognition and Recall value
Having an edge on competition
Boosting the morale of the employee
New customer acquisition
Besides this, companies should also focus on having a strong marketing material. While the connect of your corporate brochure and other marketing material is important, a classy design keeping your end user in mind is of paramount importance.
Your Corporate Brochure, Corporate Stationery and other designing items create an incredible impression and complete the overall look of the company.
They say Brand creation is a continuous process and companies should not forget that creating USP is as-as important as creating visual elements.
A Brand will succeed and deliver results when it gives the customer a brand promise and USP or Unique Selling Proposition which is one of the strategic steps that companies should take in order to grow and generate profits.
A USP could be your tagline or positioning statement or both.
We feel companies need to focus on following aspects in order to make it a strong brand: